25/01/2015

Packaging and Branding Work

It's about time I show you my design work from before Christmas!


First off I worked on re-brand for Worcester Racecourse to attract new customers to their event days. I illustrated horseshoes with different elements of each event, with a logo for each event and a main logo made up of them all. It gives each event standout while still working together.

My second project was to create packaging for Douwe Egbert's coffee, targeting a younger audience. There's lots of excitement over seasonal drinks from coffee shops online, I used this excitement for Douwe Egbert, by making associations with flavours and seasons. I created illustrations hinting to the flavours, coffee and seasons, with illustrative type and designed barcode. I really enjoyed adding all the little details to these designs.



I had a lot of fun with both projects and i'm really pleased with how they came out! I also handed in my dissertation Friday, which is such a relief. I’ve been having a more relaxed weekend, planning our trip to Scandinavia in the summer! But i’m ready to get back into designing tomorrow for my last term!

You can see more images of my work on my behance!
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